On their own, they have 157,000 U.S.-based employees and over 300,000 employees worldwide. Starbucks currently owns more than 7,500 stores in the United States. It is an industry that is dominated by the big chains. The coffeehouse industry is continuing to thrive, bringing in billions in revenue each year as everyone seeks to have their morning fix of this beverage. (San Francisco Chronicle) Coffeehouse Industry Trends and Analysis When these two facts are combined, coffeehouses represent the fastest growing segment of the food and beverage industry. About 75% of the caffeine that is consumed in the United States is done so through coffee. Workers in the coffeehouse industry average about $50,000 in annual sales per worker. 65% of consumers who drink coffee regularly prefer to add something to it, such as cream or sugar. Another 30% are served during snacks or between meals. 65% of all coffee products are consumed during breakfast hours. The average cup of coffee sold in the U.S. Consumers can save a little by purchasing a brewed coffee, with an average price of $2.38. The average price for an espresso beverage in the United States is $3.45. There are about 24,000 independent coffee shops currently operating in the United States, each serving about 250 cups of espresso and other coffee-based drinks each day. Independent coffeehouses are able to generate about $12 billion in sales on their own. When snack shops are added into the industry profile, about $49 billion in revenue is generated annually. Between 2013-2017, the annual average rate of growth for the coffeehouse industry was 5.9%. In total, there are about 67,000 businesses currently operating in this industry right now. ![]() About 20% of these employees hold down a job at a local Starbucks location. About 773,000 people are currently employed by the coffeehouse industry in some way in the United States right now. 13% of coffee drinkers in the 21+ age demographic said they’d be interested in consuming an alcoholic cold brew coffee beverage. Just 7% of coffee drinkers who make coffee at home say that they do their own cold brew. Sales of cold brew coffee in the United States grew by 460% from 2015-2017, reaching a total economic impact of $38.1 million. Consumption of coffee is expected to continue rising over the next 5-year period at a rate of 2.7%. Coffee sales are 83% of the total hot beverage market in the United States. That means there are an estimated 183 million people who consume coffee in the U.S. 46% of coffee drinkers say that their financial situation is the same as it was in 2010. The preference for coffee is stronger than a person’s monetary situation. 54% of adults in the 25-39 age demographic report drinking coffee on a regular basis as well. About 40% of Millennials say they are drinking coffee every day. Specialty coffee consumption in the United States has risen from 9% of consumers in 2000 to 16% of consumers in 2004. While fast food restaurants are growing at a rate of 2% per year, the coffeehouse industry is growing at a rate of 10% each year. 45% of Americans say that they have visited a Starbucks location at least once in the past year. 44% of Americans, however, report that they drink at least two cups of coffee every day. 32% of Americans say that they spend $5 or less on coffee per week. Dunkin’ Donuts owns a 21.9% share of the U.S. The company owns a 40% share of the U.S.-based coffeehouse market. There are more than 27,000 Starbucks locations in the world today. In comparison, the sales generated by Starbucks totaled $612 million, with revenues of $21.1 billion. In the past year, the sales of Keurig Green Mountain coffee topped $1.15 billion. The price of Brazilian Arabicas of the same quality is about $1.30 per pound. The average price of Colombian Mild Arabica beans is about $1.50 per pound. ![]() As part of the overall food and drink industry, the coffeehouse industry is part of a $782 billion market. Total global coffee production in the past year was 158.9 million 60kg bags. The average American will consume about 10.2 pounds of coffee over the course of the year. The top 50 brands in total revenue generation create about 70% of the overall sales experienced by the industry every year. Major names like Starbucks, Dunkin’ Donuts, and Peet’s Coffee dominate the industry. Their combined annual revenues are about $10 billion. ![]() In the United States, there are about 20,000 firms which describe themselves as a coffeehouse right now.
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